What is SEO?
Search Engine Optimization is the use of various techniques to improve the ranking of your website when someone searches for relevant terms on a search engine. Popular search engines such as Google use complex algorithms to rank web pages in search results based on a multitude of factors, namely entering around relevance, quality, and popularity.
Our Approach and How it Helps You
Here at EDM, we take every measure to ensure that you are equipped with the knowledge and skills to both understand and maintain your web presence.
We have broken down SEO into three simple steps that we will implement and you can uphold:
- Improve your content- Search engine algorithms are constantly being improved, so the best way to rank higher is to focus on the true value of what you provide through your content. Websites with content that is relevant to the webpage topic, and detailed to the point that users are satisfied with the information and do not need to look further will be maximally rewarded by search engines.
- Use Key Words Properly- Pages displayed on a search engine have two things: a title tag, and a meta-description. At least one of these must contain the keyword(s) your users/customers will be searching for. Still, bear in mind that keywords but be used properly. Ideally, they should flow in a sentence, be easy to read, and invoke curiosity.
- Use Google Search Analytics- This is a free and easy to use tool offered by Google that allows you to see how much traffic is being generated from your use of keywords and content. Some of the statistics provided are the amount of times your page has appeared in search results, as well as how many people actually click through to your page when it is displayed in these results.
Still Feel Uneasy about SEO?
Don’t worry about it, we implement SEO into all of our web development services. We will get you started by brainstorming and implementing keywords, improving content, and starting up Google Search Analytics to ensure that your digital presence is truly optimized!